Originated from Italy, known as the cradle of European culture, SWM is an outstanding representative of Italian traditional artistic feelings, bringing users high-quality life experience of “sports, passion and ultimate”.
1971 The brand was founded in 1971 in Milan, Italy.
SWM brand was founded in Milano, Italy in 1971, and was popular in Europe and the United States in the 1970s and 1980s
2014 It comprehensively transformed Passenger Vehicle.
In 2014, Shineray Group wholly acquired the Italian SWM brand. In 2016, the SWM car brand was officially launched in Beijing, China.
Automobile
Motorcycle
Agricultural & General Machines
Smart travel
Financial Leasing
Founded in 1997, East Shineray Group Co., Ltd. (hereinafter referred to as “Shineray Group”) is a ten- billion-level large-scale enterprise that is mainly engaged in the research and development, production and sales of automobiles, and also involved in high-end motorcycles, agricultural and general purpose machines, intelligent travel and financial leasing.
1997.08
Its business started and entered the motorcycle market
2002.07
The Shineray brand
was launched
2006.10
China Well-Known
Trademark
2007.06
Chongqing Shineray Automobile Co., Ltd. was established
2013.07
Minivan Champion
X30 was launched
2014.01
It fully acquired the Italian SWM brand and established the Italian SWM company
2016.08
The first SUV X7 was launched globally
2017.03
SWM Motors, SWM Motorcycle and Inter Milan Football Club enter into an official partnership
2017.03
The first pure electric logistics vehicle X30LEV was launched
2018.03
SWM G01 held its debuting ceremony at the Meazza Stadium in Milan, Italy
2018.10
Vietnam Shineray Automobile Co., Ltd. was established, expanding into the Southeast Asian market.
2021
Shineray’s automobile
sales have exceeded
1,000,000
2022
Shineray’s automobile overseas sales have exceeded
100,000
2023.10
Shineray Automobile and SWM Motorcycle signed an official cooperation agreement with Inter Milan Football Club.
2023.10
The new product E3 of VAN series was launched.
East Shineray Group
Shineray Automobile Co., Ltd.
Global Annual Sales
200,000+
Chongqing Shineray Motorcycle Co., Ltd.
Global Annual Sales
500,000+
Chongqing Shineray Agricultural Machinery Co., Ltd.
Global Annual Sales
1,000,000+
Chongqing Shineray Financial Leasing Co., Ltd.
Customers
500,000+
Covered Cities
600+
Automobile Business
Root In Segmented Fields And Lead In Market Share
- Global Business Coverage
- Based in China, establishing global base
- Continuous Investment in R&D and Independent Innovation
- Reliable Supply Chain System
Global
Sales Outlets
1000+
Exported
Countries or Regions
50+
Overseas
Automobile Owners
100,000+
Ranking Of China Automotive Groups
TOP 20
Output Value In 2023 (Cny)
20 Billion
Global Employees
5000+
Shineray Motors consistently implements an international vision in our strategic business planning. Our industrial operations extend from China to Southeast Asia, Central Asia, West Asia, Europe, and the Americas, truly encompassing the globe.
Our products are exported to over 50 countries and regions. With a network of over 1,000 sales and service outlets, we deliver premium products and exceptional service to customers worldwide.
In addition, Shineray cooperated with partners established KD plants in more than 10 nations and regions including Vietnam, Egypt and Ecuador.
High-speed Growth In Overseas Sales
2021
10,000
2022
22,000
2023
43,000
2024
……
Internationally Leading Digital Factory
Shineray Motors has mastered and applied three key core technologies: automobile system integration and matching, automobile control system, and electric driving system.
It has built an internationally leading digital factory and continuously increased investment to improve the intelligence level of key equipment. The five major workshops of stamping, welding, painting, final assembly, and engine have all achieved semi automated and fully automated production.
Annual Production of Vehicles
400,000
Annual Production Of Engines
400,000
Stamping Workshop
Welding Workshop
Painting Workshop
Final Assembly Workshop
Engine Workshop
Talent investment: Uncapped
2000+
R&d Personnel
6000+
Patent Technology
Talent Pool
15%
Masters
80%
Undergraduate
Shineray engine production line covers SUV, MPV, Mini van and Mini truck etc. It has adopted the BMW’s manufacturing technology and design theory. It would take only 55 seconds from materials preparation till finish production for 1 engine. We have 9 such kind of production lines as for now.
Link the World in China
Shineray Motors relies on the manufacturing advantages of the Chinese automobile industry and has established extensive ecological cooperation relationships with top global enterprises to ensure the safety and stability of the supply chain system.
Meanwhile, Shineray Group is vigorously promoting cooperation with upstream and downstream suppliers in the new energy industry chain.